We are
Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028.
Premier Competitions
Where champions are crowned. The AFC and its 47 member associations develop, organise and host Asia’s top-tier football competitions at the national and club level.
ASIAN FOOTBALL IS HERE
With a staggering 1.8 billion National team and Club football fans across the region, the spotlights are here. 1 in 2 football fans globally live within Asia. It’s already bigger than we think.
IT’S NOW
AFC football is highly accessible to all. Local rivalries, action-packed competitions create the best prime time entertainment right at our doorstep.
AND IT’S OURS
Here, right at our door step, local heroes rise and home-grown legends are made. It’s uniquely our pride, our culture and our teams. It is our game.
STEP UP YOUR GAME
Score big with Asia’s most enticing sports property, exclusively brought to you by FMA. Exceptional commercial value built on uniquely relevant local premium football, optimised kick-off times and more in-market prime-time live matches than ever.
BRANDS & SPONSORS
FMA reimagines how brands can leverage the passion of Asian football fans – with a distinct local focus – and achieve market-specific brand and business objectives
MEDIA & BROADCASTERS
FMA is determined to build the AFC’s competitions into truly world-class media properties, with top-notch account management services to help maximise the rights for our partners