ASIA’S LEADING FOOTBALL MARKETING AGENCY

Unleash the power of local football in Asia

 

THE NEW ERA OF ASIAN FOOTBALL

Here. Now. Ours.

We are
Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028.

Premier Competitions

Where champions are crowned. The AFC and its 47 member associations develop, organise and host Asia’s top-tier football competitions at the national and club level.

Soccer-Ball

#1

Sport in
Asia

Play-Music

5x

More viewers for
AFC matches

Cinema

1.8B

National team
football fans
in Asia

Football-2

1600+

Matches in
2021-2024

STEP UP YOUR GAME

Score big with Asia’s most enticing sports property, exclusively brought to you by FMA. Exceptional commercial value built on uniquely relevant local premium football, optimised kick-off times and more in-market prime-time live matches than ever.

BRANDS & SPONSORS

FMA reimagines how brands can leverage the passion of Asian football fans – with a distinct local focus – and achieve market-specific brand and business objectives

LEARN MORE

Learn more

MEDIA & BROADCASTERS

FMA is determined to build the AFC’s competitions into truly world-class media properties, with top-notch account management services to help maximise the rights for our partners

LEARN MORE

Learn more

SIGN UP TO OUR NEWSLETTER