FOOTBALL

MARKETING

ASIA

Bold, ambitious and dynamic.

Football Marketing Asia (FMA /  亚洲足球商业开发有限公司), is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Headquartered in Hong Kong, and with offices in the Middle East, Southeast Asia and China, FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

Exclusive commercial partner of the AFC

Formerly known as DDMC Fortis, FMA has quickly become known as Asia’s leading football marketing agency delivering unprecedented value for fans, media partners and sponsors.

WE BELIEVE IN THE POWER OF ASIAN FOOTBALL

Our focus is on one thing and one thing only: Asian football. We embrace the many obvious and subtle differences and needs in the markets in Asia and deliver tailored solutions for our commercial partners and fans of AFC National Team and Club football.

We are redefining the world game in Asia and are dedicated to driving innovation on all fronts to transform how Asian football is organised, enjoyed and commercialised.

Full dedication. 100% commitment.

Board of Directors

Yu Lingxiao 喻凌霄

Chairman

Dr. Yi Rentao 易仁涛

Director

Yan Aihua 闫爱华

Director

Yu Hang 于航

Director

Patrick Murphy

Director

Management Team

Values we live by

Bold, ambitious and dynamic. We strive for maximum performance and believe in the necessity to challenge the status quo. We embrace innovation and actively harness the power of collaboration.

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EXPERT

We are experts in our region, our profession and football. We continuously strive to develop our expertise and share it with partners and colleagues.

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BOLD

We are passionate and committed; willing to take considered risks and express alternate views. Our boldness is founded on confidence and our belief in the power of Asian football.

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INNOVATIVE

We are engaged with the fast-paced environment that surrounds us. We look for targeted opportunities to elevate our business through embracing change and innovation.

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COLLABORATIVE

We listen to fans, our partners and colleagues. We encourage active discussions. We strive for mutual value and respect.

Find Us

Hong Kong

31/F Cambridge House
Taikoo Place
979 King’s Road
Quarry Bay
Hong Kong

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