Bold, ambitious and dynamic.
FOOTBALL
MARKETING
ASIA
Football Marketing Asia (FMA / 亚洲足球商业开发有限公司), is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Headquartered in Hong Kong, and with offices in the Middle East, Southeast Asia and China, FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.
Exclusive commercial partner of the AFC
FMA has quickly become known as Asia’s leading football marketing agency delivering unprecedented value for fans, media partners and sponsors.
WE BELIEVE IN THE POWER OF ASIAN FOOTBALL
Our focus is on one thing and one thing only: Asian football. We embrace the many obvious and subtle differences and needs in the markets in Asia and deliver tailored solutions for our commercial partners and fans of AFC National Team and Club football.
We are redefining the world game in Asia and are dedicated to driving innovation on all fronts to transform how Asian football is organised, enjoyed and commercialised.
Full dedication. 100% commitment.
Board of Directors
Yu Lingxiao 喻凌霄
Chairman
Dr. Yi Rentao 易仁涛
Director
Patrick Murphy
Director
Management Team
Patrick Murphy
Chief Executive Officer
Simon Calder
Chief Operating Officer
Andrew Guy
Chief Commercial Officer
Values we live by
Bold, ambitious and dynamic. We strive for maximum performance and believe in the necessity to challenge the status quo. We embrace innovation and actively harness the power of collaboration.