Unleash the power of continental Asian football
ASIA IS NOW THE
CENTRE OF
WORLD FOOTBALL
FOOTBALL REIMAGINED
Sports marketing is key to any modern marketing mix. FMA reimagines how Asian football is brought to fans regionally – with a distinct local focus.
As the AFC’s exclusive, dedicated commercial agency we offer unprecedented access to all premier football competitions across National, Club, Women’s and Youth in Asia.
AN UNPARALLELED OPPORTUNITY
For brands, sponsorship has become a strategic tool rendering distinct benefits: superior awareness, enhanced consumer experiences via fans’ passion points, and an opportunity to guide the purchasing decision-making process.
1 in 2 football fans globally live in Asia
Interest in football has never been higher – and it continues to grow driven by a new generation of fans, united by love of the game and fierce loyalty to club, country and community. FMA is fully embracing Asia’s cultural differences and uniquely tailors sponsorship engagements to support ambitious brands who aim to differentiate themselves in a noisy, cluttered world of ubiquitous competition.
Local heroes drive mainstream appeal
Where champions are crowned. The AFC and its 47 member associations develop, organise and host Asia’s top-tier football competitions at the national and club level.
Highly accessible prime-time excitement
Brands associated with AFC competitions enjoy unprecedented exposure during prime-time across free-to-air and exclusive access to broadcast-quality content for use on social media and other channels.
SPONSORSHIP REDEFINED
We know the pain points when it comes to sports sponsorship. Our innovative approach champions highly flexible and tailored packaging of assets, targeted market focus and a genuine, full-cycle partnership mentality.
AFC COMPETITIONS
Enjoy the pinnacle of Asian football. We work hand in hand with the AFC to enhance competitions formats to deliver maximum value to commercial partners.
Raw, intense and full of local flavor.
Our cities, our nations. Our clubs, our heroes.
Our cultures, our way.
Our game, our passion.