Football thrill for the devoted, gripping entertainment for the casual fan.
UNMATCHED
PRIME-TIME
ENTERTAINMENT
WORLD-CLASS MEDIA PROPERTIES
Score big with Asia’s most enticing sports property, exclusively brought to you by FMA. Exceptional commercial value built on locally uniquely relevant premium football content, optimized kick-off times and more in-market prime-time live matches than ever.
As the AFC’s exclusive, dedicated commercial agency we are determined to provide top-notch account management service to help maximise the rights for our partners.
ACCESSIBILITY REDEFINED
Enjoy all-embracing Asian football rights and immerse your audiences in an omni-channel experience across platforms and touch points including linear, digital, social and even offline.
1 in 2 football fans globally live in Asia
Interest in Asia’s number one sport has never been greater. We help broadcasters deliver top-notch live football entertainment. FMA raises the bar with superior TV and content production standards and a comprehensive multi-platform media distribution model.
National team football. Excitement for the masses
Home-grown heroes. Iconic clashes. Driven by its 1.8 billion supporters, pinnacle competitions like the AFC Asian Qualifiers and the AFC Asian cup deliver huge audiences and engagement beyond the typical football fan fueled by national pride and support of their country.
Club football. Locally relevant prime-time entertainment
High volume. High frequency. The annual AFC Champions League and the AFC Cup seasons deliver unmatched, non-stop football thrill and local rivalries underscored by fans’ fierce loyalty to clubs and local superstars.
MEDIA PARTNERSHIPS REDEFINED
We help broadcasters unlock unprecedented commercial value. Optimised kick-off times and more in-market, live matches than ever. Supreme opportunities for media partners associated with Asia’s top football competitions.
AFC COMPETITIONS
Enjoy the pinnacle of Asian football. We work hand in hand with the AFC to enhance competitions formats to deliver maximum value to commercial partners.
Raw, intense and full of local flavor.
Our cities, our nations. Our clubs, our heroes.
Our cultures, our way.
Our game, our passion.