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By Chesney Wong In Featured

AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland

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By Chesney Wong In Featured

Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition

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By Chesney Wong In Deals

AFC teams up with global flooring group Gerflor

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By Brian Tang In Featured

AFC announces media rights deal with Free TV Australia for the Pacific Islands

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FeaturedNews
October 20, 2022

AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland

The Asian Football Confederation (AFC) has today announced that Sportdigital will be their media partner…
Chesney Wong
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FeaturedNews
October 17, 2022

Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition

The Asian Football Confederation (AFC) Executive Committee has today confirmed the Qatar Football Association (QFA)…
Chesney Wong
Love379
DealsFeatured
September 26, 2022

AFC teams up with global flooring group Gerflor

Gerflor becomes an Official Tournament Supporter of the AFC Futsal Asian Cup Kuwait 2022™ and…
Chesney Wong
Love379
FeaturedNews
March 10, 2022

AFC announces media rights deal with Free TV Australia for the Pacific Islands

The partnership covers all major AFC national team and club competitions in 2022 The Asian…
Brian Tang
Love379
DealsFeatured
February 28, 2022

AFC announces media rights partnership with APL in Australia

AFC announces media rights partnership with APL in Australia The partnership covers all AFC club…
Brian Tang
Love379
FeaturedNews
February 11, 2022

FMA supports first-ever Sports Matters Academy

FMA supports first-ever Sports Matters Academy  Football Marketing Asia (FMA) has partnered with Branded on…
Brian Tang
Love379
FeaturedNews
February 7, 2022

AFC announces request for proposal for AFC Asian Cup China 2023 Licensing & Merchandising Programme

AFC announces request for proposal for AFC Asian Cup China 2023TM Licensing & Merchandising Programme…
Brian Tang
Love379
DealsFeatured
November 25, 2021

AFC signs media rights deal with Sky Network Television Limited

Sky Network Television Limited will provide exclusive coverage of the AFC’s major national team and…
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DealsFeatured
October 15, 2021

China Mobile Migu Launches 5G Smart Venue Technical White Paper

The AFC’s Official Regional Partner’s solutions aim to make the AFC Asian Cup China 2023TM…
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DealsFeatured
October 7, 2021

AFC and Hung Thinh Land announce sponsorship deal

Leading Vietnamese real estate developer to become an Official Global Supporter of the AFC Asian…
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Recent Posts

  • AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland October 20, 2022
  • Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition October 17, 2022
  • AFC teams up with global flooring group Gerflor September 26, 2022
  • AFC announces media rights deal with Free TV Australia for the Pacific Islands March 10, 2022
  • AFC announces media rights partnership with APL in Australia February 28, 2022

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1.8B National Team football fans in Asia

AFC events drive buzz beyond football by reaching an extra 600 million Asian people who do not claim to be football fans but are still interested in their national football team.

Source: AFC Benchmarking Gemba Research 2018 | Universe: AFC Footprint inclusive of all 47 Member Associations –

1,600+ matches in 2021 - 2024

1,692 AFC matches during the cycle of 2021-2024, across men, women and youth national team competitions and club competitions

Source: AFC 2021-2024 provisional competitions calendar

5 times more viewers for AFC matches

AFC competitions featuring home teams generate 7.35 million live audience on average*, 5 times more than international competitions

Source: CSM Media Research | *in China, Korea, Thailand and Vietnam

#1 Sport in Asia

57% Asians play football or watch football on TV or online, the only consistent passion driver across the region

Source: GlobalWebIndex Q3 2018 | Base: 113,932 Internet Users aged 16-64

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