AFC and C More partnership involves AFC’s major national team and club competitions for the 2021 to 2024 rights cycle

The Asian Football Confederation (AFC) has today announced that C More will be their new media partner in Sweden and Finland broadcasting the AFC competitions in the period from 2021 to 2024.

The deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar Final Round, the AFC Asian Cup China 2023, as well as the AFC Champions League and AFC Cup from the 2021 season.

C More holds the rights to the UEFA Champions League 2021-2023 amongst other major football and sports properties and will now be adding the AFC competitions to their already impressive portfolio of rights. C More will deliver extensive live coverage of the key AFC national team and club competitions through their branded channels and digital platforms.

Dato’ Windsor John, the AFC General Secretary, said: “We are pleased with this new partnership in Sweden and Finland, where they share Asia’s love of the game. We are delighted that this partnership will bring the AFC’s most exciting competitions to millions of football fans in these territories. The confidence that C More has shown in the future of Asian football demonstrates the great passion and potential that exists not only in this Continent, but across the globe.”

Johan Cederqvist, Head of C More Channels and Rights, said: “Football is making strong progress in Asia, as seen in the FIFA World Cup 2018 and in the number of Asian players in top football.  The AFC rights fit perfectly in C More’s portfolio and the time difference allows our viewers to watch live football on C More around the clock. ’’

Patrick Murphy, Board Member and CEO at Football Marketing Asia, said: “We are thrilled to bring in C More as our valued media partner in Sweden and Finland. This partnership in Europe marks another progressive step to increase the exposure and visibility of the AFC competitions beyond the Continent. We are confident that C More will do a fantastic job in further strengthening the presence of Asia’s top national team and premier club football.’’

About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Formed in 1954 in Manila the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC has headquarters in Kuala Lumpur, Malaysia and consists of 47 Member Associations.

About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

About C More

C More is the home of premium sports content in Sweden and Finland providing fans with access to the Swedish Hockey League, Finnish Liiga, the PGA Tour, Serie A, La Liga, UEFA Nations League, European Qualifiers, FIFA World Cup and UEFA Euros among other competitions. Starting from 2021, the media group will be adding the UEFA Champions League to its portfolio in Sweden in addition to its existing coverage of the competition in Finland.