The partnership covers the AFC’s major national team and club competitions
The Asian Football Confederation (AFC) has today announced M Plus as their new media partner in Macau. The deal includes all major AFC national team and club football competitions in the 2022-2024 rights cycle, including but not limited to the AFC Champions LeagueTM featuring Asia’s top 40 clubs, and the Continent’s pinnacle national team competition the AFC Asian Cup China 2023TM.
Fans will also be able to enjoy the thrilling AFC Asian Qualifiers – Road to QatarTM, which features Asia’s top 12 national teams from 2021.
Based in Macau, M Plus Sports Media Company Limited is an online live-streaming media company bringing top quality sporting events to fans in the territory. Following the successful launch of their OTT app and service platform in 2017, M Plus will now be adding AFC competitions to further enhance their already impressive portfolio of premium sports properties including Bundesliga, La Liga, Ligue 1, Serie A, J League 1 and K League 1.
Dato’ Windsor John, the AFC General Secretary, said: “The AFC has outlined its ambitions to confirm football as Asia’s most popular sport and we are pleased to enter into this partnership with M Plus in Macau, which will further expand the reach of the AFC’s world-class competitions.”
Alan Yung, Head of Business Development of M Plus, said: “M Plus is proud to add the AFC’s competitions and to offer Asian football’s most popular content live for the territory. The inclusion of AFC competitions allows M Plus to provide the largest selection of nearly 3,000 live sports events in Macau.”
Patrick Murphy, Board Member and CEO at Football Marketing Asia added: “We are delighted to welcome M Plus to the family of AFC media partners. M Plus has rapidly established itself as a go-to platform for fans of major sporting events in Macau and we are confident that their experience and expertise in the local market will further strengthen the engagement with Asian football. We are looking forward to seeing more fans enjoy AFC competitions.”
About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup and the AFC Women’s Asian Cup, which are the flagship Continental national team competitions, while the AFC Champions League is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.
About Football Marketing Asia
Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028 (excluding (i) Japan in the case of media and certain sponsorship rights; and (ii) MENA in the case of media rights). FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.