The partnership covers the AFC Asian Qualifiers – Road to Qatar and the AFC Champions League 2021 and 2022

The Asian Football Confederation (AFC) has today announced OneFootball as their new media partner in the United Kingdom, Italy, Netherlands, Malta, and San Marino to broadcast the final round of the AFC Asian Qualifiers – Road to Qatar as well as the 2021 and 2022 editions of the AFC Champions League.

OneFootball will stream all matches live while also making available match highlights – both with English commentary. Users will be able to access this content for free on the OneFootball app and website.

Founded in 2008, OneFootball has grown their global monthly active user base to 85 million and counting and has become one of the most popular digital media platforms for young football fans. OneFootball offers users a unique personalised digital football experience including live match streams, scores, news, highlights and more.

Dato’ Windsor John, the AFC General Secretary, said: “The AFC’s world-class competitions continue to grow in stature and this partnership with OneFootball is testament to the ever-growing appeal of our competitions not just in Asia but across the globe.

“We are delighted to enter into this partnership with OneFootball to increase the consumption of our competitions in a region that shares the same passion for football, and we thank OneFootball for their faith and belief in the future of the game in Asia.”  

Nikolaus von Doetinchem, VP OTT Streaming & Media Rights at OneFootball said: “We are extremely pleased with this partnership, which will provide new opportunities and increased awareness for AFC’s competitions in some of OneFootball’s key European markets. Our flexible and convenient approach to live streaming, in combination with our young and highly engaged userbase of football enthusiasts, will without a doubt benefit Asian football’s growth internationally.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia said: “We are pleased to welcome OneFootball on board as a media partner. With OneFootball’s extensive reach – especially amongst the younger demographic – we are confident they will bring the AFC’s flagship competitions closer to football fans and increase the fanbase of Asian football across the UK, Italy, Netherlands, Malta and San Marino. We are looking forward to this partnership and making Asian football more accessible to a global audience.’’

About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup and the AFC Women’s Asian Cup, which are the flagship Continental national team competitions, while the AFC Champions League is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.

About OneFootball

OneFootball’s goal is to fuel the world’s football obsession. Reaching 85m football fans worldwide every month, OneFootball is the most popular football media platform for the new generation of football fans. It is the only app with a fully personalised home stream for non-stop news of your favourite club and the only company to offer single live football matches in-app on a free and pay-per-view basis. In the spirit that football is more than just 90 minutes, OneFootball operates a 24-hour newsroom to provide fans across the world with the comprehensive football content they crave – from statistics and live scores of 200+ leagues and competitions worldwide to breaking news, highlight clips, live streaming, transfer rumours and features. Native integration from OneFootball’s network of over 300 independent content creators, clubs, federations and broadcasters adds an additional 100k+ pieces of content per month. OneFootball is available in 12 languages and is the best rated sports app in the world, based on millions of App Store and Google Play reviews. Founded in 2008, the company has its headquarters in Berlin and regional offices in London, New York, Mexico City, Singapore, Cairo, Istanbul and Rio de Janeiro.

In December 2020, OneFootball acquired Dugout to reshape the football digital media landscape and form the world’s largest owned and operated digital football media business. The acquisition saw Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real and Olympique de Marseille join OneFootball as shareholders. In March 2021, OneFootball welcomed three additional shareholders with the German FA, Borussia Dortmund and Tottenham Hotspur.

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About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028 (excluding (i) Japan in the case of media and certain sponsorship rights; and (ii) MENA in the case of media rights). FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia