PSM will be delivering coverage of the AFC’s major national team and club competitions for the 2021 to 2024 rights cycle

The Asian Football Confederation (AFC) has today announced that PSM will be their new media partner in Maldives to broadcast the AFC’s competitions from 2021 to 2024.

The deal includes major AFC national team and club competitions, including but not limited to the final round of the AFC Asian Qualifiers – Road to Qatar, the AFC Asian Cup China 2023, as well as the AFC Champions League and AFC Cup starting from the 2021 season.

PSM, the official State Media in Maldives, was launched in 2015 with the aim of creating awareness amongst the public by providing up-to-date news and fact-based shows for infotainment.

PSM will now be delivering extensive live coverage of the AFC competitions through their linear channel and partner digital service, PSM Connect, in addition to their already rapidly growing portfolio of rights including the previous FIFA World Cup and UEFA European Championship, as well as the local leagues, Dhivehi Premier League and Maldives FA Cup.

Dato’ Windsor John, the AFC General Secretary, said: “The AFC is delighted to welcome PSM to our ever-expanding family of media partners. Football holds a special place in the hearts and minds of fans in the Maldives, and we are pleased to be able to bring the AFC’s world-class competitions to further strengthen the passion for the beautiful game in the country.

“The AFC is committed towards ensuring football remains the Continent’s number one sport, as outlined in our Vision, and we are grateful to PSM for believing in the value proposition of the AFC’s competitions.”

Ali Khalid, Managing Director at PSM said: “We are delighted to associate with the AFC and Football Marketing Asia in bringing Asian tournaments to football lovers in the country. I am confident this partnership will provide new experiences for football fans in the Maldives.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia said: “We are excited to bring AFC football to the Maldives and would like to welcome PSM to the family of valued AFC media partners. Football is extremely popular in the island nation, and we are looking forward to offering fans more Asian club and national team football action than ever together with PSM.”

About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup and the AFC Women’s Asian Cup, which are the flagship Continental national team competitions, while the AFC Champions League is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.

About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia, and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

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