AFC and T Sports sign media rights deal for AFC’s major national team and club competitions for the 2021 to 2024 rights cycle

The Asian Football Confederation (AFC) has today announced that T Sports will be their new media partner in Bangladesh for the next four years. This deal marks a big milestone as the AFC competitions will be shown by a local broadcaster in Bangladesh for the first time.

The deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar Final Round, the AFC Asian Cup China 2023 and the AFC U23 Asian Cup Finals 2022 and 2024, as well as the AFC Champions League and AFC Cup from the 2021 season.

T Sports, owned by Bashundhara Group, is Bangladesh’s first dedicated 24/7 private satellite sports channel, which was launched in December 2020.

Bashundhara Group is one of the largest conglomerates in Bangladesh, and has great interest in sports, owning Rangpur Riders, one of the cricket teams in the Bangladesh Premier League, and Bashundhara Kings, one of the teams participating in the premier division of Bangladesh football amongst others.

Bashundhara Group is proud to be building the biggest sports complex in South Asia occupying 60 acres of land to host many sporting events. With the group’s existing passion in sports, T Sports will now bring coverage of AFC competitions to the fans in the region.

Dato’ Windsor John, the AFC General Secretary, said: “We are delighted with this new partnership in Bangladesh, where football continues to grow from strength to strength.

“The AFC’s Vision has outlined our ambitions to confirm football as the Continent’s number one sport and we are positive that T Sports will bring AFC competitions closer to the millions of passionate fans in the nation.”

Safwan Sobhan, Vice Chairman at T Sports, said: “T Sports, the first ever complete sports channel of Bangladesh, is extremely glad to receive the invitation from the Asian Football Confederation (AFC) to be their media partner for the next four years (2021-2024). We are very excited and thrilled to work with the governing body of Asian football.

“T Sports is eagerly looking forward to working as the media partner of the AFC to broadcast the AFC Asian Qualifiers – Road to Qatar Final Round, the AFC Asian Cup China 2023 and the AFC U23 Asian Cup Finals 2022 and 2024, the AFC Champions League and AFC Cup from the 2021 season. We sincerely hope to build a sustainable beneficial relationship with the AFC for future endeavors.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia, added: “We welcome T Sports as a new media partner for the upcoming cycle in Bangladesh. We are excited to be part of T Sports’ journey and are looking forward to them providing top Asian football content to further grow the exposure of AFC national team and club competitions in their local market.’’

About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Formed in 1954 in Manila the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC has headquarters in Kuala Lumpur, Malaysia and consists of 47 Member Associations.

About Football Marketing Asia
Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

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