The partnership covers all AFC national team competitions from 2021-2024
The Asian Football Confederation (AFC) has today announced that Football Australia has acquired the rights to the AFC’s national team football package for the rights cycle 2021-2024. Football Australia has secured significant broadcast coverage of the competitions with its new broadcast partner, 10 ViacomCBS.
The agreement encompasses all major AFC national team competitions, including but not limited to the final round of the AFC Asian Qualifiers – Road to Qatar, the AFC Asian Cup China 2023, and the AFC Women’s Asian Cup India 2022.
Fans will be able to enjoy extensive coverage of the AFC’s national team competitions, including all matches of the Australian national teams, via a mix of 10, 10 Bold and 10 Play, as well as Paramount+. 10 ViacomCBS is committed to promoting football in Australia and their commitment to the sport will see significant programming and promotional commitments.
Dato’ Windsor John, the AFC General Secretary, said: “The AFC is pleased to announce this partnership with Football Australia, and we are confident that this partnership will not only bring the AFC’s world-class competitions closer to millions of fans, but also grow the passion and consumption of the game in Australia.
“I would like to applaud Football Australia for sharing the AFC’s ambitions to ensure football continues to maintain its place as the Continent’s most popular sport through this unique partnership.”
James Johnson, CEO, Football Australia, said: “We are extremely pleased to welcome Network 10 and Paramount+ to the Australian football family. This is an enormous vote of confidence in the future direction of football in Australia including the bold 15-year vision and strategic agenda we have set for the game.
“It is also an endorsement of both the strength in the Westfield Matildas and the Socceroos brands and recognition of the exciting international schedule they face over the next 3.5 years.”
Patrick Murphy, Board Member and CEO at Football Marketing Asia, said: “We are proud to have worked on a creative proposition with Football Australia for the upcoming cycle of national team football in Australia. The deal will ensure that football fans in Australia can enjoy high quality AFC competition programming alongside other compelling content in one home for football in Australia.
“We are looking forward to working with Football Australia and its broadcast partner to provide an exciting experience for their fans and viewers and to continue to grow the audience across the territory.”
About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup and the AFC Women’s Asian Cup, which are the flagship Continental national team competitions, while the AFC Champions League is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.
About Football Marketing Asia
Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia, and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.