The deal marks a big milestone as AFC Competitions will be available in Turkey for the first time

The Asian Football Confederation (AFC) has today announced that D-Smart will be their new media partner in Turkey broadcasting the AFC competitions in the period from 2021 to 2024.

The deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar Final Round, the AFC Asian Cup China 2023 and the AFC U23 Asian Cup Finals 2022 and 2024, as well as the AFC Champions League and AFC Cup from the 2021 season.

D-Smart is a service brand of Demirören İletişim Hizmetleri A.Ş, Turkey’s second-largest pay-television operator, with a reach of approximately 1.6 million households.
D-Smart offers subscribers over 270 domestic and foreign channels through their linear and digital platforms, including D-SmartGo, D-SmartNet services and YouTube. D-Smart will add extensive live coverage of all AFC national team and club competitions to an already impressive portfolio of rights.

Dato’ Windsor John, the AFC General Secretary, said: “We are pleased with this exclusive partnership which brings the AFC Competitions to Turkey for the first time.  We are confident that D-Smart will bring AFC competitions closer to millions of fans in the region. This deal demonstrates the value of the AFC’s competitions not only in Asia but beyond and we thank D-Smart for the confidence they have shown in the future of Asian football by entering into this agreement.”

ERKAL FİLİZ, CEO at D-Smart said: “D-Smart is delighted to enter into a partnership with the AFC and excited about Asian football. Our promise to our viewers is that the ‘World of Sports will be at D-Smart’. Hence, we are very happy to present Asian football and the Continent’s diverse cultures over the next four years. Ever since the establishment of D-Smart in 2007, we have broadcasted several big sporting events from all over the world like European Champions League & Europa League, LaLiga, Premier League, Bundesliga, Serie A, NBA, NFL, MLB, Formula 1, MotoGP, African Cup of Nations and the Summer Olympics.

“The AFC competitions are an excellent addition that complements and completes our portfolio. I am looking forward to our close collaboration and our partnership with the AFC.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia said: “We are delighted to have D-Smart as our valued media partner and to bring major AFC competitions to fans of Asian football in Turkey for the first time. This partnership reaffirms our vision to bring AFC Competitions to more markets beyond the Continent. We know that D-Smart will do a fantastic job in further strengthening the presence of Asian football and we feel privileged to be part of their extensive portfolio of rights.’’

About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Formed in 1954 in Manila the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC has headquarters in Kuala Lumpur, Malaysia and consists of 47 Member Associations.

About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.