The deal marks a big milestone as China Mobile Migu joins AFC partner family

The Asian Football Confederation (AFC) today announced a partnership with China Mobile Migu for the 2021 to 2024 rights cycle.

The deal was led by Super Sports Media and Football Marketing Asia (FMA) –  the exclusive commercial partner of AFC competitions for the rights cycles 2021-2024 and 2025-2028.

China Mobile Migu will provide extensive coverage of all major AFC national team and club competitions including the AFC Asian Qualifiers – Road to Qatar Final Round, the AFC Asian Cup China 2023 and the AFC Champions League 2021-2024. China Mobile Migu will bring unprecedented technological innovation and offer fans in China PR a truly unique and exciting football experience.

China Mobile Migu join the AFC partner family as the first-ever Official Regional Partner of AFC National Team Competitions in China PR. The new regional partnership tier was introduced by FMA and the AFC to the 2021-2024 rights cycle to diversify and deepen localised partnership impact for brands in key markets while still maintaining high value global opportunities.

In addition to the People’s Republic of China, the localised partnership opportunities are available in multiple markets and regional blocks including Japan, Korea Republic, South East Asia and the Middle East.

Dato’ Windsor John, the AFC General Secretary, said: “We are delighted to welcome China Mobile Migu as our partners in China PR. This deal demonstrates the tremendous value and huge appeal of the AFC’s competitions and we thank China Mobile Migu for the confidence they have shown in Asian football.

“We look forward to generating and sharing historic moments with China PR’s football-loving audiences by embracing the best available platforms and technology as the game in Asia moves into a new era.”

Yu Lingxiao, CEO of Super Sports company and Chairman of FMA – A Super Sports Company,  commented: “The AFC organises the most important football tournaments in Asia. We will continue to promote the partnership between the AFC and China Mobile Migu in areas across broadcasting, event staging and marketing promotion. We will cooperate with the AFC to explore the 5G application and broadcasting technology innovation to bring  fans a new experience of watching football live and at home in the future.”


About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Formed in 1954 in Manila the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC has headquarters in Kuala Lumpur, Malaysia and consists of 47 Member Associations.

About Super Sports

Super Sports Media is the leading sports media and marketing company in China PR. With over a decade of experience, Super Sports Media has long standing partnerships with world renowned sports organizations including the Asian Football Confederation, UEFA, Premier League and La Liga in areas such as media rights distribution, content production and sponsorship development. Super Sports Media is a subsidiary of DDMC (SH. 600136) publicly listed in China PR.

About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Formerly known as DDMC Fortis, FMA – a Super Sports company – is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.