The Asian Football Confederation (AFC), through its exclusive Commercial agency Football Marketing Asia (FMA), is looking for sponsor(s) and/or technical supplier(s) in the Official Match Ball as well as the Apparel & Accessories categories for the period of 2022 to 2024.

FMA has issued a Request for Proposal (RFP) for the categories for both National Team and Club Competitions in line with the next phase of the new Commercial cycle, which comes at an exciting time for the growth of Asian football when the competitions continue to engage record audiences on both social media and broadcast channels.

The AFC Champions League will expand its footprint across the region with an expansion to 40 teams in 2021, while Asia’s leading national team competition, the AFC Asian Cup China 2023, will showcase the region’s best football talent on the biggest Continental stage.

The rebrand of the AFC age group, futsal and beach soccer competitions to Asian Cups reflects the growing stature of the tournaments and increased sponsorship and marketing opportunities to major organisations.

The submission deadline is October 30, 2020 and any company wishing to participate or send responses can reach FMA at


About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Formed in 1954 in Manila the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC has headquarters in Kuala Lumpur, Malaysia and consists of 47 Member Associations.


About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Formerly known as DDMC Fortis, FMA – a Super Sports company – is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

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