Paramount+ becomes the exclusive U.S. home of AFC competitions. Coverage starts in September through to 2024
The Asian Football Confederation (AFC) and CBS Sports today announced a multi-platform agreement for exclusive rights to the AFC competitions in the United States of America.
Paramount+ will stream exclusive coverage of the AFC’s world-class competitions including the AFC Asian Qualifiers – Road to Qatar Final Round, AFC Champions League, AFC Women’s Asian Cup 2022 and AFC Asian Cup China 2023.
Paramount+ will deliver club and national team matches live between 2021 and 2024, including coverage of the AFC Asian Qualifiers – Road to Qatar Final Round, where Asia’s top 12 nations will compete to qualify for the 2022 FIFA World Cup.
Paramount+ coverage also includes the remainder of the 2021 AFC Champions League from the Knockout Stage matches through to the Final in November. The service will be the home of the AFC Champions League each season through to 2024.
CBS Sports Digital will deliver additional coverage and original programming and feature highlights across social channels and CBS Sports HQ, the 24/7 streaming sports news network.
Dato’ Windsor John, the AFC General Secretary said: “The AFC is delighted to enter into this partnership with CBS Sports, which represents another progressive step towards increasing the visibility and consumption of the AFC’s competitions beyond our Continent.
“We look forward to working with CBS Sports in growing the fanbase of the AFC’s world-class competitions in the vibrant North American market as well as in the AFC’s territories in Guam and Northern Mariana Islands and we thank them for believing in the future of Asian football.”
“The addition of Asian Football further elevates our extensive lineup of live soccer coverage on Paramount+, highlighted by elite club competition and some of the top national teams across both the men’s and women’s international game,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital.
“Offering matches from this expansive region provides even more value by delivering year-round soccer coverage at a time of day where the sport traditionally isn’t offered to American fans.”
“We are thrilled to welcome CBS Sports to the family of AFC media partners. This partnership marks another important step on our mission to bring Asian football to ever bigger global audiences; hence we are proud to see the AFC’s national team and club competitions soon being available across the U.S. and Canada,” said Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA).
“We are looking forward to working with CBS Sports to provide an exciting experience for its viewers, and to continue to grow the audience of Asian football fans in North America.”
CBS Sports’ coverage of the upcoming AFC Women’s Asian Cup edition, which also serves as the qualifiers for the FIFA Women’s World Cup Australia/New Zealand 2023, begins in 2022, while coverage of the AFC Asian Cup China 2023 begins in June 2023. Additional coverage details will be announced in advance of each respective competition.
The agreement also includes rights in Canada and Bermuda as well as certain overseas US territories, which include the AFC Member Associations, Guam and Northern Mariana Islands.
Paramount+, a leading destination for U.S. football fans, now features more than 1,600 live matches each year with the addition of AFC competitions.
The extensive portfolio of football properties now includes UEFA club competitions; NWSL; Concacaf national team competitions (Men’s World Cup Qualifiers, Women’s World Cup Qualifiers, Men’s Nations League, and Women’s Nations League); Italy’s Serie A; Argentina’s Liga Profesional de Fútbol; Brazil’s Campeonato Brasileirão Série A; and AFC competitions (AFC Asian Qualifiers – Road to Qatar, AFC Champions League, AFC Women’s Asian Cup and AFC Asian Cup).
About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup and the AFC Women’s Asian Cup, which are the flagship Continental national team competitions, while the AFC Champions League is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.
About Football Marketing Asia
Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues.