AFC and LaLigaSportsTV sign media rights deal for AFC’s major club competition for the 2021 to 2024 rights cycle

The Asian Football Confederation (AFC) has today announced that LaLigaSportsTV will be their new media partner in Spain and Andorra broadcasting the AFC’s premier club competition, the AFC Champions League, via the over-the-top (OTT) streaming service from 2021 to 2024.

LaLigaSportsTV, who holds the rights to mostly domestic sports properties, will provide coverage of AFC club football to fans in both Spain and Andorra for the very first time.

Dato’ Windsor John, the AFC General Secretary, said: “We are excited about this new partnership in Spain, a market with a huge football fanbase and tremendous passion for the sport. Strong performances and the popularity of Asian players in Spanish clubs has resulted in continuous growth of interest in AFC football locally.

“This deal demonstrates the value of the AFC’s competitions and we thank La Liga Sports TV for the confidence they have shown in the future of Asian football by entering into this agreement.”

Loreto Quintero, Strategic Projects director, said: “For LaLigaSportsTV it is very interesting to have a strategic partner like AFC in the territories of Spain and Andorra. It means that we are working to be able to add international competitions in our OTT and, having the biggest competition in Asia until 2024 is a very important agreement for us.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia said: “We are thrilled to welcome LaLigaSportsTV as our valued media partner in Spain and Andorra, two territories known for their highly engaged football audiences. We are confident that LaLigaSportsTV will do a fantastic job in driving interest in and consumption of the finest of Asian club football among its vast football fanbase.”

About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup and the AFC Women’s Asian Cup, which are the flagship Continental national team competitions, while the AFC Champions League is the blue riband competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.

About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

How to watch LaLigaSportsTV?

LaLigaSportsTV is available to everyone on Google Play and the App Store for free download. LaLiga’s OTT service is accessible from mobiles, tablets, Smart TVs (Samsung, LG and Android TV), as well as through connectors such as Chromecast or mirroring from an iOS to the TV (AirPlay), and also from the website itself ( Registering in the OTT is the easiest way to enjoy the best live sport for free. The platform also has an extensive VOD catalog with hundreds of games, summaries, championships, programs, documentaries and reports that are available to anyone with a simple click.