AFC and CANAL+ Myanmar Ltd sign exclusive media rights deal for AFC’s major national team and club competitions for the upcoming four years.
The Asian Football Confederation (AFC) has today announced that CANAL+ Myanmar Ltd will be their new media partner in Myanmar from 2021 to 2024.
The deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar Final Round, the AFC Champions League and AFC Cup from the 2021 season, the AFC Asian Cup China 2023 and the AFC U23 Asian Cup Finals 2022 and 2024.
CANAL+, a multichannel TV service operated through a joint venture between Vivendi-owned Canal+ Group headquartered in France and Forever Group in Myanmar, will provide comprehensive coverage and distribution of AFC competitions through linear TV and proprietary digital platforms, including myCanal, in the rapidly growing football fanbase in the Southeast Asian nation.
AFC General Secretary Dato’ Windsor John said: “We are delighted with this new partnership in Myanmar, and this agreement demonstrates the value of the AFC’s competitions. We thank CANAL+ for the confidence they have shown in the future of Asian football by entering into this agreement.”
Erwan LUHERNE, CEO CANAL+ Myanmar LTD said: “We are very enthusiastic and excited to offer our subscribers the richness of the AFC’s competitions. CANAL+ customers will have the unique opportunity to follow the performances of Myanmar’s teams (the national team and clubs) in the best Asian football competitions. The commitment of CANAL+ Myanmar FG is to highlight and value all Myanmar talent in all environments (which include cinema, music, boxing), and we are looking forward to showing AFC football now.”
Manuel ROUGERON, Executive Vice-President APAC for CANAL+ Group said: “It is an important step of our development in Myanmar and more generally the confirmation of our willingness to develop our distribution and presence on the Asia-Pacific footprint. We believe that the AFC’s competitions are the perfect match to our programming offer and for our customers.”
Patrick Murphy, Board Member and CEO at Football Marketing Asia, added: ‘’We are delighted to welcome CANAL+ as our valued media partner in Myanmar for the upcoming cycle. We are confident that CANAL+ will do a fantastic job in growing the exposure of AFC football and in building on the popularity of AFC competitions in the territory.’’
About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Formed in 1954 in Manila the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC has headquarters in Kuala Lumpur, Malaysia and consists of 47 Member Associations.
About Football Marketing Asia
Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Formerly known as DDMC Fortis, FMA – a Super Sports company – is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.
About CANAL+ MYANMAR LTD
CANAL+ offer has been launched in Myanmar in 2018 through the creation of nine local channels (CANAL+ SPORTS, CANAL+ ZAT LENN, CANAL+ ACTION, CANAL+ MAE MADI, CANAL+ PU TU TUE, CANAL+ CHA TATE, CANAL+ SU SANN, CANAL+ HA HA, CANAL+ GITA) and the distribution of more than 80 channels covering all thematics requested by Myanmar families such as cinema, series, music, sports or kids content.
CANAL+ developed its dedicated commercialization and marketing of Pay TV services based on main pillars as exclusive channels’ offers, local production to highlight the value of Myanmar content and designed for Myanmar needs, innovative international channels targeting all market segments. CANAL+ offers give access to a high volume of localized content (dubbed, voiced over or subtitled) for a better accessibility of its offers to all Myanmar families.
Since the start of its activities, CANAL+ has allocated a significant part of its investments to local production and created strong local partnerships with young artists who can express their talent on all CANAL+ Channels.