The Asian Football Confederation (AFC) has today announced that Sportdigital will be their media partner for the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland.

Sportdigital’s existing deal with the AFC covers the AFC U23 Asian CupTM in 2022 and 2024, all AFC’s men’s youth competitions, and the AFC CupTM, as well as all Futsal men’s national team competitions. The expanded partnership will now also include the AFC Asian Cup Qatar 2023TM, the AFC’s flagship men’s national team competition.

As an established and dedicated pay-TV football broadcaster, Sportdigital will make the AFC Asian Cup Qatar 2023TM, together with other AFC competitions available to fans in the aforementioned territories via their linear Sportdigital channel and digital outlets.

Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is pleased to extend its partnership with Sportdigital to include the Continent’s most prestigious men’s national team tournament.

“Each edition of the AFC Asian Cup TM has reached new records in TV viewership and digital engagement and this partnership is yet another fine example of the ever-expanding stature of Asia’s crown jewel.”

Gisbert Wundram, Managing Director of Sportdigital Fussball, said: “We are very pleased about the expansion of our collaboration with the AFC and FMA, and we thank them for their trust. With the addition of a top-class competition like the AFC Asian Cup Qatar 2023TM, we can offer our spectators another highly attractive continental football championship.

“The passion for football is continually on the rise, especially on the Asian continent, so we are confident that the AFC Asian Cup Qatar 2023TM will be widely celebrated as a football spectacle, boasting world class arenas with highly attractive teams and talents. We are very proud to be the only broadcaster of the AFC Asian Cup Qatar 2023TM in the German-speaking part of the world, providing comprehensive and exclusive coverage of this great competition.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia, said: “We are delighted to expand our partnership with Sportdigital in Germany, Austria and Switzerland. We look forward to working closely with Sportdigital to bring the AFC Asian Cup Qatar 2023TM, Asia’s premier men’s national team football competition to audiences in these territories through Sportdigital’s premium broadcast services.”

About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.

The AFC organises the AFC Asian CupTM, the AFC Women’s Asian CupTM and the AFC Futsal Asian CupTM which are the flagship Continental national team football and futsal competitions, while the AFC Champions LeagueTM is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.

About Football Marketing Asia (FMA)

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028 (excluding (i) Japan in the case of media and certain sponsorship rights; and (ii) MENA in the case of media rights). FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

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