The Asian Football Confederation (AFC), through its exclusive commercial partner Football Marketing Asia (FMA), is inviting brands in the electronics category to express their interest in capitalising on Asia’s flagship National Team football competitions including the AFC Asian Cup China 2023, and to support the development of football in China PR and Asia in the period 2021 to 2024.

FMA launched a Request for Expression of Interest (REI) process in the category in line with the next phase of the new commercial cycle, which comes at an exciting time of growth for Asian football when the competitions continue to engage record audiences on both social media and broadcast channels.

The AFC Asian Cup will return to China PR in 2023 after almost two decades. The Continent’s most prestigious National Team football tournament will showcase the region’s top football talent competing for ultimate glory in ten brand new stadiums across the country, and is expected to set new records across channels in terms of participation and viewership.

Until then, a series of major National Team football competitions will be played including but not limited to the all-important Final Round of the AFC Asian Qualifiers – Road to Qatar, which will kick off in September 2021 and be the platform for the fiercely contested last qualification spots for the FIFA World Cup Qatar 2022.

Adopting a highly customised approach, the partnership with the AFC and its competitions provide valueable experiential online and offline marketing assets, and high-level brand exposure opportunities.

Interested parties may contact FMA directly for the REI document and further details, and enquiries:

Ms. Jing Bai, VP Partnerships:

Mr. Ned Negus, EVP Partnerships & Marketing:

The deadline for submission is June 30, 2021.

About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup and the AFC Women’s Asian Cup, which are the flagship Continental national team competitions, while the AFC Champions League is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.

About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.