Saran Media International will be the exclusive media partner for AFC’s major national and club competitions in Central Asia

The Asian Football Confederation (AFC) has today announced that Saran Media International will be their new media partner in Kyrgyz Republic, Tajikistan, Turkmenistan, and Uzbekistan, as well as Kazakhstan from 2021 to 2024.

Saran Media International’s exclusive deal covers the AFC’s major national team and club competitions, including but not limited to the FIFA World Cup Qatar 2022 Asian Qualifiers Final Round, the AFC Champions League and the AFC Cup from the 2021 season, the AFC Asian Cup China 2023 and the AFC U23 Championship Finals in 2022 and 2024.

With their valuable experience in international football production and established presence in the Central Asian markets, Saran Media International will provide wider distribution and more extensive coverage of the AFC competitions  in the region, and offer high-quality broadcasting services through various outlets including Saran Media International’s pan-regional TV channel Alma Sport as well as their own OTT offerings.

Dato’ Windsor John, the AFC General Secretary, said: “We are delighted with this exclusive partnership in Central Asia, a region with a rapidly growing passion for Asia’s number one sport. We are confident that Saran Media International will bring AFC competitions closer to the millions of fans in the region.

“Once again the AFC thanks them for the confidence they have shown in the future of Asian football. We look forward to sharing some historic moments with the region’s football-loving viewers as the game in Asia moves into a new era.”

“Despite the unprecedented turbulent times due to the global pandemic, this deal further confirms our commitment to the long-term business strategy in Central Asia. We are excited to add this valuable inventory into our existing extensive portfolio of premium sports,” said Selim Usta, Head of Sports at Saran Media International.

Patrick Murphy, Board Member and CEO at Football Marketing Asia, said: “We are delighted to bring in Saran Media International as our valued media partner. We are confident that Saran Media International will further strengthen the presence of high-quality Asian football in the region with its top-notched services.”


About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Formed in 1954 in Manila the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC has headquarters in Kuala Lumpur, Malaysia and consists of 47 Member Associations.

About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Formerly known as DDMC Fortis, FMA – a Super Sports company – is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.