The deal marks a big milestone as the AFC competitions will be shown by a local broadcaster for the first time.
The Asian Football Confederation (AFC) has today announced that Unitel will be the first ever broadcaster in Mongolia to show the AFC competitions in the period from 2021 to 2024.
The deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar, the AFC Champions League and AFC Cup from the 2021 season, the AFC Asian Cup China 2023 and the AFC U23 Asian Cup Finals 2022 and 2024.
Unitel is one of the most subscribed telecommunications companies in Mongolia and through their channel UniLive and digital service Look TV, Unitel will provide extensive live coverage of all Mongolian national team and club matches.
Dato’ Windsor John, the AFC General Secretary, said: “We are delighted with this ground-breaking partnership in Mongolia, one of the aspiring nations in Asian football. This deal demonstrates the value and appeal of the AFC’s competitions and we thank Unitel for being the first Mongolian broadcaster to partner with the AFC.”
Munkhbat Enkhtaivan, Content Strategy and Planning Director at Unitel, said: ‘’We are delighted to announce this new partnership to secure one of the most prestigious sporting competitions in Asia. Football is becoming increasingly popular in Mongolia and we are proud to be able to offer AFC competitions to our fans to fulfil their needs and boost the wide range of entertainment Unitel has to offer.’’
About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Formed in 1954 in Manila the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year. The AFC has headquarters in Kuala Lumpur, Malaysia and consists of 47 Member Associations.
About Football Marketing Asia
Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Formerly known as DDMC Fortis, FMA – a Super Sports company – is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.