Chesney Wong

AFC events drive buzz beyond football by reaching an extra 600 million Asian people who do not claim to be football fans but are still interested in their national football team.

Source: AFC Benchmarking Gemba Research 2018 | Universe: AFC Footprint inclusive of all 47 Member Associations –

1,692 AFC matches during the cycle of 2021-2024, across men, women and youth national team competitions and club competitions

Source: AFC 2021-2024 provisional competitions calendar

AFC competitions featuring home teams generate 7.35 million live audience on average*, 5 times more than international competitions

Source: CSM Media Research | *in China, Korea, Thailand and Vietnam

57% Asians play football or watch football on TV or online, the only consistent passion driver across the region

Source: GlobalWebIndex Q3 2018 | Base: 113,932 Internet Users aged 16-64