FMA supports first-ever Sports Matters Academy 

Football Marketing Asia (FMA) has partnered with Branded on a series of innovative, live-streamed online panels aimed at current and aspiring sports industry professionals. The Sports Matters Academy will feature some of today’s most accomplished sport industry experts.

Over the course of a minimum of eight modules distinguished industry experts will discuss hot topics and trends in sports, and share valuable insights with a global audience. The panelists will discuss the latest in sports rights management, sports marketing, data, content distribution, player management, live event production, working with brands and the metaverse.

The Sports Matters Academy, co-presented by Sport Singapore, SportBusiness and FMA, goes live online from February 24thwith panelists from Meta, SPOTV and FMA and will be free to join via (registration already open).

FMA is the exclusive commercial partner for AFC competitions in the rights cycles 2021-2024 and 2025-2028 and Asia’s leading football marketing agency. Headquartered in Hong Kong and with offices in Singapore, Dubai and China PR, FMA is uniquely positioned to contribute to the Sports Matters Academy with insights through a dedicated Asian lens.