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By Chesney Wong In Featured

AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland

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By Chesney Wong In Featured

Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition

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By Chesney Wong In Deals

AFC teams up with global flooring group Gerflor

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By Brian Tang In Featured

AFC announces media rights deal with Free TV Australia for the Pacific Islands

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DealsFeatured
October 6, 2021

AFC announces media rights deal with ELEVEN

The partnership secures ELEVEN as a major broadcaster of AFC competitions for the 2021 to…
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DealsFeatured
September 30, 2021

AFC agrees media rights deal with ESPN exclusively in Latin America, Central America and non-exclusively in the Caribbean

The agreement comprises the AFC’s major national team and club competitions for the 2021 to…
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DealsFeatured
September 20, 2021

AFC agrees media rights deal with M Plus in Macau

The partnership covers the AFC’s major national team and club competitions The Asian Football Confederation…
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September 14, 2021

AFC confirms media rights deal with Sport 24

The partnership will bring the AFC’s competitions aboard commercial airlines and cruise ships The Asian…
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September 1, 2021

AFC and PhinDeli sign sponsorship rights deal

PhinDeli becomes the first-ever Official Regional Partner of the AFC Asian Qualifiers in Vietnam The…
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DealsFeatured
August 24, 2021

AFC and Kelme announce new global partnership deal

Kelme becomes Official Global Supporter of the AFC’s National Team Competitions The Asian Football Confederation…
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DealsFeatured
August 20, 2021

AFC agrees media rights deal with Football Sports Development Limited in the Indian Subcontinent

The partnership comprises the AFC’s major national team tournaments and club competitions for the 2021…
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DealsFeatured
August 20, 2021

AFC agrees media rights deal with OneFootball in the UK, Italy & Netherlands

The partnership covers the AFC Asian Qualifiers – Road to Qatar and the AFC Champions…
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DealsFeatured
August 20, 2021

AFC agrees media rights deal with RCTI+ in the Philippines

The partnership will ensure coverage of the AFC’s competitions until the end of 2021 The…
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DealsFeatured
July 9, 2021

AFC agrees media rights deal with Sporttotal in Germany, Austria and Switzerland

The partnership covers the AFC Asian Qualifiers – Road to Qatar The Asian Football Confederation…
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Recent Posts

  • AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland October 20, 2022
  • Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition October 17, 2022
  • AFC teams up with global flooring group Gerflor September 26, 2022
  • AFC announces media rights deal with Free TV Australia for the Pacific Islands March 10, 2022
  • AFC announces media rights partnership with APL in Australia February 28, 2022

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1.8B National Team football fans in Asia

AFC events drive buzz beyond football by reaching an extra 600 million Asian people who do not claim to be football fans but are still interested in their national football team.

Source: AFC Benchmarking Gemba Research 2018 | Universe: AFC Footprint inclusive of all 47 Member Associations –

1,600+ matches in 2021 - 2024

1,692 AFC matches during the cycle of 2021-2024, across men, women and youth national team competitions and club competitions

Source: AFC 2021-2024 provisional competitions calendar

5 times more viewers for AFC matches

AFC competitions featuring home teams generate 7.35 million live audience on average*, 5 times more than international competitions

Source: CSM Media Research | *in China, Korea, Thailand and Vietnam

#1 Sport in Asia

57% Asians play football or watch football on TV or online, the only consistent passion driver across the region

Source: GlobalWebIndex Q3 2018 | Base: 113,932 Internet Users aged 16-64