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By Chesney Wong In Featured

AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland

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By Chesney Wong In Featured

Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition

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AFC teams up with global flooring group Gerflor

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By Brian Tang In Featured

AFC announces media rights deal with Free TV Australia for the Pacific Islands

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July 2, 2021

AFC and Yili announce global sponsorship rights deal

The new partnership marks a major milestone as Yili becomes the first Chinese Official Global…
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June 28, 2021

AFC agrees media rights deal with CSTN in the Caribbean Islands

The partnership comprises the AFC’s major national team and club competitions for the 2021 to…
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June 24, 2021

AFC and Molten renew partnership for national team and club football competitions

Molten becomes the Official Match Ball Supplier for 2021 The Asian Football Confederation (AFC) has…
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June 21, 2021

AFC agrees media rights deal with True in Thailand

The partnership covers AFC club competitions for 2021 The Asian Football Confederation (AFC) has today…
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June 17, 2021

AFC agrees media rights deal with PSM in Maldives

PSM will be delivering coverage of the AFC’s major national team and club competitions for…
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June 16, 2021

AFC launches REI for 2021-2024 National Team football rights in the highly competitive electronics category

The Asian Football Confederation (AFC), through its exclusive commercial partner Football Marketing Asia (FMA), is…
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June 15, 2021

AFC announces coverage of all national team competitions in Australia

The partnership covers all AFC national team competitions from 2021-2024 The Asian Football Confederation (AFC)…
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June 3, 2021

AFC confirms exclusive media rights deal with CBS Sports

Paramount+ becomes the exclusive U.S. home of AFC competitions. Coverage starts in September through to…
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April 30, 2021

AFC confirms media rights deal with StarTimes in Africa

AFC and StarTimes partnership involves the AFC’s major national team and club competitions for 2021…
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April 20, 2021

AFC confirms media rights deal with FANSEAT in multiple European territories

The partnership comprises the AFC’s major national team tournaments and club competitions for 2021 and…
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Recent Posts

  • AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland October 20, 2022
  • Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition October 17, 2022
  • AFC teams up with global flooring group Gerflor September 26, 2022
  • AFC announces media rights deal with Free TV Australia for the Pacific Islands March 10, 2022
  • AFC announces media rights partnership with APL in Australia February 28, 2022

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1.8B National Team football fans in Asia

AFC events drive buzz beyond football by reaching an extra 600 million Asian people who do not claim to be football fans but are still interested in their national football team.

Source: AFC Benchmarking Gemba Research 2018 | Universe: AFC Footprint inclusive of all 47 Member Associations –

1,600+ matches in 2021 - 2024

1,692 AFC matches during the cycle of 2021-2024, across men, women and youth national team competitions and club competitions

Source: AFC 2021-2024 provisional competitions calendar

5 times more viewers for AFC matches

AFC competitions featuring home teams generate 7.35 million live audience on average*, 5 times more than international competitions

Source: CSM Media Research | *in China, Korea, Thailand and Vietnam

#1 Sport in Asia

57% Asians play football or watch football on TV or online, the only consistent passion driver across the region

Source: GlobalWebIndex Q3 2018 | Base: 113,932 Internet Users aged 16-64

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