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By Chesney Wong In Featured

AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland

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By Chesney Wong In Featured

Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition

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By Chesney Wong In Deals

AFC teams up with global flooring group Gerflor

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By Brian Tang In Featured

AFC announces media rights deal with Free TV Australia for the Pacific Islands

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FeaturedNews
June 29, 2020

登峰体育正式更名为亚洲足球商业开发有限公司

亚洲领先的足球营销机构登峰体育(DDMC Fortis)，于6月29日正式宣布更名为亚洲足球商业开发有限公司(Football Marketing Asia Ltd., “FMA”)。
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NewsViews
June 11, 2020

DDMC Fortis’ Ned Negus on sponsorship behind closed doors

"Remind people that you're a part of their lives."   Ned Negus, Executive Vice-President, Partnerships,…
FMA
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DealsFeaturedNews
June 10, 2020

AFC agrees rights with ELTA in Chinese Taipei

AFC and ELTA TV sign exclusive media rights deal for AFC’s major national team and…
FMA
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DealsFeaturedNews
January 28, 2020

AFC announces media rights deal with CJ ENM in Korea Republic

AFC is proud to announce a new member into the AFC media partners family for…
Adrian
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DealsFeaturedNews
October 30, 2019

AFC continues partnership with MNC, Indonesia

AFC and MNC sign media rights deal for AFC’s major national team and club competitions…
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FeaturedNews
October 29, 2018

DDMC Fortis strikes groundbreaking deal with AFC

On October 29, 2018, the Asian Football Confederation (AFC) President Shaikh Salman bin Ebrahim Al…
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Recent Posts

  • AFC expands media partnership with Sportdigital to cover the AFC Asian Cup Qatar 2023TM in Germany, Austria and Switzerland October 20, 2022
  • Qatar to host AFC Asian Cup 2023™; India and Saudi Arabia shortlisted for 2027 edition October 17, 2022
  • AFC teams up with global flooring group Gerflor September 26, 2022
  • AFC announces media rights deal with Free TV Australia for the Pacific Islands March 10, 2022
  • AFC announces media rights partnership with APL in Australia February 28, 2022

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1.8B National Team football fans in Asia

AFC events drive buzz beyond football by reaching an extra 600 million Asian people who do not claim to be football fans but are still interested in their national football team.

Source: AFC Benchmarking Gemba Research 2018 | Universe: AFC Footprint inclusive of all 47 Member Associations –

1,600+ matches in 2021 - 2024

1,692 AFC matches during the cycle of 2021-2024, across men, women and youth national team competitions and club competitions

Source: AFC 2021-2024 provisional competitions calendar

5 times more viewers for AFC matches

AFC competitions featuring home teams generate 7.35 million live audience on average*, 5 times more than international competitions

Source: CSM Media Research | *in China, Korea, Thailand and Vietnam

#1 Sport in Asia

57% Asians play football or watch football on TV or online, the only consistent passion driver across the region

Source: GlobalWebIndex Q3 2018 | Base: 113,932 Internet Users aged 16-64